Writing Titles for Tech Videos
Patterns for reviews, unboxings, comparisons, and setup guides — and the hype words tech viewers have grown skeptical of.
Tech audiences tend to be comparison shoppers — they're often deciding between two or three real options, which makes specificity and honesty especially valuable in this niche.
Name the exact product
Generic phrasing like "This New Phone" undersells a title compared to naming the model: "Pixel 9a." Specific model names are also what people actually search for when researching a purchase.
Comparison and "vs" titles
"Vs" titles match extremely common search intent from people actively deciding between two products. Structure them as: [Product A] vs [Product B]: [the specific angle].
Common tech title formats
- Review: "[Product] Review: [Specific Angle]"
- Comparison: "[Product A] vs [Product B]: [Specific Test]"
- Unboxing/first look: "[Product] Unboxing and First Impressions"
- Setup/how-to: "How to Set Up [Tool] the Right Way"
- Long-term follow-up: "[Product] After 6 Months: What I'd Change"
Be careful with absolute claims
Tech viewers are quick to call out overreach. "The Best Laptop Ever Made" invites pushback that "The Best Laptop Under $800 for Video Editing" doesn't, because the second version defines its own scope honestly.
Price and spec numbers are useful anchors
A price point ("$600 Phone"), a spec ("120Hz Display"), or a duration ("6 Months Later") gives viewers an immediate frame of reference before they click — see using numbers in titles for more on this.
Avoid title language that overpromises a definitive verdict ("The ONLY Phone You'll Ever Need") — tech audiences tend to distrust absolute claims more than most niches.
Test this on a real title
Run a draft through the free title analyzer to see these principles applied automatically, with a full factor-by-factor report.
Analyze a Title